What does your company do?
Strong confident, sexy and successful woman is what my business is about – no not human trafficking – we help woman look and feel beautiful and confident through laser cosmetic therapies and in particular through painless laser hair removal treatments – At CHI-CHI pronounced Shee – Shee you really will “enjoy the experience and love the results”.
What advice can you give to Entrepreneurs that are starting out?
Make sure your not just “me too” make sure you have a strong differentiator – whats unique to Chi-Chi Laser Studios in the market place beyond using state of the art “painless” procedures is our bed side manner. Although we use a continuous flow 810 nanometer diode laser (not an IPL) the most powerful laser designed expressly for hair removal – its really the expertise of our laser technicians (through our rigid hiring and training practices) and our philosophy to make certain every client on every visit to Chi-Chi enjoys the highest caliber of personal service – that’s our true differentiator – what we’re not is some Grouponesque mass production “animal factory farm” – what we are is competitively priced and far and away your best value in the market place – and that’s become very evident since 90% of our growth is attributable to word of mouth referrals…and I would be remiss if I didn’t take this opportunity to thank all of my wonderful “affectedly elegant and trendy” clients for making us successful
Why did you start your company?
My career really began in information technology at IBM, GE Capital and at CIBC as a Vendor Manager responsible for negotiating enterprise software agreements. In and around my 6th or 7th year with CIBC, it became overtly clear to me it was really time to take stock and to follow my passion, which is helping woman to become what I’ve always aspired to be – confident, sexy and successful.
I’ve always had a strong desire to be in charge – just ask my husband, and to be free to schedule my time around my priorities – children and family – which hasn’t always worked out perfectly…so I created Chi-Chi Laser Studios and I’m extremely proud to be celebrating my 4th year in business with 48% yr over yr growth – but to be honest, remaining small and local and still having time to enjoy my wonderful husband and family are my real aspirations – however cliche that may sound. My philosophy has always been to make certain every client on every visit to Chi-Chi enjoys the highest caliber of personal service, and my friends that is no cliche.
What’s the best thing about being your own boss?
I just love all of the stress – no honestly, its to be free to schedule my time around my priorities – children and family
How do you manage family life and work?
I wish I could be more helpful to your readers in this regard – but everyone assigns their own certain priority or level of importance to every activity in their lives – I guess the only advice I can give is to really “know your priorities”.
Where do you see yourself in 10 years time?
Well lets be honest – life is what happens to you while your busy making other plans – I think that was John Lennon. My focus is here and now, as you know I’m a vegan and try to live a clean and healthy lifestyle and my dream for my family and friends and I is for abundant affluence and an optimal state of well being – and God willing in ten years I will still be around to enjoy it.
